Privacy Policy

Introduction

Sparkles Marketing ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our marketing campaigns.

This policy complies with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other applicable privacy laws.

Information We Collect

Personal Information

We may collect the following personal information:

• • Name and contact information (email, phone number, address)
• • Business information (company name, industry, role)
• • Marketing preferences and interests
• • Communication records and customer service interactions
• • Payment information (processed securely by third-party providers)

Automatically Collected Information

We automatically collect certain information when you visit our website:

• • IP address and location data
• • Browser type and version
• • Device information and operating system
• • Website usage patterns and analytics
• • QR code scan data and tracking information
• • Cookies and similar tracking technologies

QR Code Tracking

When you interact with our QR codes, we collect information including scan location, time, device type, and subsequent actions. This data helps us optimize marketing campaigns and provide better services.

How We Use Your Information

We use collected information for the following purposes:

• • Providing and improving our marketing services
• • Processing transactions and managing customer relationships
• • Sending marketing communications (with your consent)
• • Analyzing campaign performance and user behavior
• • Personalizing your experience and content
• • Complying with legal obligations
• • Preventing fraud and ensuring security

Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

• • Consent: You have given clear consent for specific processing activities
• • Contract: Processing is necessary for contract performance
• • Legitimate Interest: We have legitimate business interests that don't override your rights
• • Legal Obligation: Processing is required by law

Information Sharing and Disclosure

We may share your information with:

• • Service Providers: Third-party companies that help us operate our business
• • Analytics Partners: Google Analytics, Facebook Pixel (with appropriate consent)
• • Marketing Platforms: Email marketing and CRM systems
• • Legal Authorities: When required by law or to protect our rights

We do not sell personal information to third parties for monetary consideration.

Data Retention

We retain personal information only as long as necessary for the purposes outlined in this policy:

• • Customer Data: Duration of business relationship plus 3 years
• • Marketing Data: Until consent is withdrawn or 2 years of inactivity
• • Analytics Data: Anonymized after 26 months (Google Analytics default)
• • Legal Records: As required by applicable laws

Your Privacy Rights

You have the following rights regarding your personal information:

GDPR Rights (EU Residents)

• • Access: Request copies of your personal data
• • Rectification: Correct inaccurate or incomplete data
• • Erasure: Request deletion of your data ("right to be forgotten")
• • Portability: Receive your data in a structured format
• • Restriction: Limit how we process your data
• • Objection: Object to processing based on legitimate interests
• • Withdraw Consent: Revoke consent at any time

CCPA Rights (California Residents)

• • Know what personal information we collect and how it's used
• • Request deletion of personal information
• • Opt-out of the sale of personal information
• • Non-discrimination for exercising privacy rights

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

• • Essential Cookies: Required for basic website functionality
• • Analytics Cookies: Help us understand website usage
• • Marketing Cookies: Enable personalized advertising (with consent)
• • Functional Cookies: Remember your preferences

You can control cookies through your browser settings or our cookie consent manager.

Data Security

We implement appropriate security measures to protect your information:

• • SSL/TLS encryption for data transmission
• • Secure servers and databases
• • Regular security audits and updates
• • Access controls and employee training
• • Data backup and recovery procedures

International Data Transfers

Your information may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place, including:

• • Adequacy decisions by relevant authorities
• • Standard contractual clauses
• • Binding corporate rules
• • Certification schemes

Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes through email or website notices. The "Last Updated" date at the top indicates when the policy was last revised.

Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, contact us: